ABP are one of the UK’s largest beef processors and over the years our work has included both product brand development and corporate communications. The featured project illustrates our work on the communications side producing a marketing brochure for their world renowned ‘Scotch Prime’ brand. Visualising the ‘look and feel’ came second, the start point being to tell the story and then to paint the picture around that story. The final result being a beautifully crafted brochure that not only tells the story behind the brand but visually captures its provenance and heritage.
Our work with them has included brand development, from the ground up, including name creation, securing Intellectual Property trademarks, packaging design and graphic design for their Scotch Prime and Herdsman brands. Within these we have developed brand identities and sub brands for Scotch Prime range extension for their ‘value’ to ‘premium’ products as well as designing packaging graphics for retail packs, shelf ready packaging and shipping outers.
Over and above our brand development and packaging design work, we also developed each brand’s associated marketing literature, in-store point of sale graphics and display units as well as PowerPoint design and artwork for presentation meetings which included copywriting, art direction and photography.