Scottish Building Society
Creating a brand with an 1848 provenance. Our redesign of the brand created a look and typography for today’s market – simple, identifiable and versatile their device also works within their ‘language’ to add a further dimension to the Society’s personality.
Redesigning a brand with a history that goes back to 1848 adds a distinct gravitas to a designer’s remit. Integrating the brand device into the typography produced a unique signature to their identity delivering a high recognition factor which could equally be developed over the years producing a quantifiable design asset.