the dance school of scotland

The Dance School of Scotland

Scotland’s National Centre for Dance and the Performing Arts Our brand, brochure and marketing has over the years has added to the School’s work in taking its pupils from youngsters to professionals with engaging design collateral.


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In the Arts, harnessing creative energies are often overlooked as the concentration is often focussed on the piece of work. Doing justice to such a centre of creativity such as the Dance School involved producing a brand strategy to address both the Dance School and its associated Musical Theatre Course.

Distinctive logotypes provided a clear brand for each – able to come together as a Brand Identity when required. A clear and workable design built loyalty from the pupils who were proud to wear and be part of it.


  • creative corporate identity