MacRoberts Solicitors

A brand solution – distilled and measured. For one of the country’s leading legal firms, a combination of distinctive typography created their memorable marque.

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In the legal world, a good brand is paramount. It says so much about the organisation and is very much an ‘up front’ asset. Measured and memorable, the company must be confident in investing in its values.

As a distinctive asset fronting the organisation, the design of the brand must straddle the balance being topical, safe and brave. Quirky designs do not last long in this territory. In our brand design for MacRoberts our typographical solution delivers a distinctive point of difference capable of building brand equity in the years ahead.

Brand identity and corporate brand development