lo salt


LoSalt’s brief to us was to develop the brand for the product re-launch, creating a less clinical, and more consumer facing visual identity.

Our design for the ‘heart butterfly’ icon, together with the overall pack design, delivered a bold, timeless shelf presence which is recognised worldwide.


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We designed the branding and packaging for LoSalt in 2006. The family run company, originally launched in the UK in 1984, manufactures Low Sodium Salt, a blend of sodium chloride and potassium chloride and is now a global brand sold in over 30 countries worldwide.

We were also asked to develop the corporate identity for LoSalt’s parent company Klinge Chemicals who lead the world in specialist potassium chloride production. The animated identity from their website which we designed is illustrated here.

  • corporate design